Calculus

c. 2016 — 2024

Calculus was a multidisciplinary retail concept combining e-commerce and physical showroom environments, dedicated to directional and artisanal menswear

The store introduced several American, European, and Japanese designers to the Canadian market — including Casey Casey, Evan Kinori, Geoffrey B. Small, HATSKI, meanswhile, ENDS and MEANS, Jan-Jan Van Essche, and Story mfg

Approach,

I directed all aspects of the project — from brand development and buying to store design, photography, and communications. A fully custom WordPress-based platform supported a clean, gallery-style online experience that mirrored the minimal physical showroom I designed and built by hand on Vancouver Island. Both spaces emphasized storytelling through product presentation, photography, and atmosphere

Results,

Established direct wholesale relationships with two dozen international designers
Expanded from appointment-only showroom to downtown brick-and-mortar retail presence
Built a global customer base and social media following exceeding 11,000 users, with a mailing list of over 4,000 subscribers
Hosted collaborative exhibitions and community events, strengthening brand identity and local engagement
Oversaw sourcing, manufacturing, and development of in-house projects that sold consistently in-store and online - both domestically, and internationally

Relevance,

Calculus demonstrates my ability to launch and grow a fashion retail business across both digital and physical channels — managing vendor relations, buying strategies, and brand positioning in international markets.