Perfect Circle
c. 2023 — ongoing
Online seasonal & consignment fashion
°
PERFECT CIRCLE is a concept
PERFECT CIRCLE is the act of following a familiar path, and the change that happens along the way
PERFECT CIRCLE is revisiting old ideas, with evolved perspective
PERFECT CIRCLE is the attempt to achieve PERFECTION and ultimately, never finding PERFECTION
°
Drawing from experience in both fields, PERFECT CIRCLE hosts seasonal retail collections and privately consigned pieces all under the same digital roof
After a cacophonous few years post COVID, and the various economic imbalances seen as a result, PERFECT CIRCLE eschewed any form of physical service, and returned to the online focused roots of its ancestral projects
Traditional hanging ‘white’ product photography is combined with self-shot modeled photos to maximize the cleanliness and breadth of presentation
A highly refined lighting configuration is leveraged via evolved photo finishing techniques, creating a final product which uniquely balances softness of impact and clarity of detail
°
Focus on motion
Still photography is filtered through a comprehensive AI funnel, creating ‘living imagery’
Further emphasizing themes of motion, repetition, and cyclical evolution
°
Focus on Japan
Capitalizing on learnings from both of its previous projects, PERFECT CIRCLE has a distinctly Japanese-made focus
Import costs are minimized due to a combination of geographical proximity and existing preferential tariff agreements
A calculated mix of both established under-distributed Japanese designers allows for more flexibility of delivery & release schedules - and less reliance on discount-driven sales volume
Buying is focused on timeless pieces that acknowledge trends while eschewing fads — a calculated approach to long-term business, relationship, and wardrobe building
