c. 2023 — 2025

Perfect Circle was an online retail and consignment platform built upon the creative and operational foundations of my previous projects, re. porter and Calculus. Conceived during the post-pandemic retail landscape, it blended seasonal collections and private consignments under one digital roof — emphasizing motion, evolution, and cyclical renewal

Approach,

I handled every aspect of development, from brand identity and digital infrastructure to buying, photography, and communication. A refined lighting setup and evolved photo-finishing techniques create an elegant visual balance of softness and clarity

AI-assisted “living imagery” animates static photography, reinforcing the brand’s core concept of motion and transformation

Focus,

The platform centers on Japanese-made garments, optimizing import logistics through preferential tariff structures and proximity. By curating a calculated mix of established and emerging Japanese designers, Perfect Circle maintained flexible delivery schedules and sustainable margins — prioritizing longevity and relationship-based commerce over discount-driven volume

Relevance,

This project demonstrates my ability to adapt retail strategy to changing global conditions while maintaining strong aesthetic standards, efficient logistics, and authentic brand storytelling